It might seem sentimental but it really is the people we love the most that make the holiday season so special. Not the pressies, the tree or even the ham. It’s the bonds that make the season.

So, for the Bonds Christmas campaign, we set out to find and celebrate the incredible bonds shared by Aussies. Real bonds, between real people. Some funny, some poignant, some that pull at your heart strings. From a young woman who defied medical recommendations to donate a life-saving kidney to her younger sister, to a couple who’ve been married for 70 years, to IVF triplets born to three different mothers, our stories revealed the incredible and varied bonds shared by Australians around the country.

The campaign ran across TV, online, social, OOH and in-store.

Designed to create talk and shareability, the campaign received overwhelming amounts of organic PR, including national and international coverage by publications such as Sky News, Nine News, SBS News, The Project and Pedestrian and more.