Proud & Punch, Aussie ice cream legend Peters first vegan offering, were wanting to launch with one key objective: to make their vegan and better-for-you ice cream pops a mainstay in freezers around the country. So, using a pack out approach, we created a range of loveable Australian native characters to bring the brand to life. Resulting in an enormous lift in consumption and brand recall, the “Treat me Good” platform is now 4 years strong with new flavours and characters added every year.